| Mad Marketeer: Where you go when you need marketing ideas and solutions! Our strategic services are creative, fresh, and provide a much needed new perspective. On the daily race to the finish line, our approach gets you “there” quicker. You now save your precious resource time, while avoiding wasting money on mistakes. Types of services we offer Mad Marketeer provides strategic marketing services, including marketing roadmap, communication strategy and Internet strategy. We also provide you with the solutions to execute all your marketing initiatives - from websites to PR to blogs and more! Because no one firm can be everything to everybody, we connect you to and get you more value for your marketing dollars from our proven network of vendors and solutions. Fit the solution to YOUR needs Ever wonder why many organizations complain about their marketing consultants? Most marketing firms either rely on staff with limited expertise and experience or on just a few “specialists” that are supposed to meet the needs of all their clients. In other words, they try to fit your needs into their solution. At Mad Marketeer, we fit the solution to your needs. We have built - and continue to expand - an extensive network of solutions and vendors that have an exceptional track record, provide value, and just plain “know their stuff”. Where do you go when you need marketing ideas and solutions? Mad Marketeer!  Directory of Ideas & Solutions This directory can save you countless hours of searching through vast amounts of information trying to find solutions. Additionally, Mad Marketeer is proud to present our own "Mad Marketeer Recommended Solutions" that are tried and true. Plus, we keep you up-to-date on the newest marketing sites, the latest marketing news, and the most recent published materials. Be sure to check out our exclusive Mad Marketeer Marketing Portal. |
ServicesMessaging & Content Development Your messaging and content needs to be brief, trusted, and memorable. Do you know your best differentiators? Do people “get” your story? Are your communications conveying a clear message? As one of our most popular services, Mad Marketeer works with you to create crisp, clear messaging and content that serves as the foundation for all your communications. Project ManagementManaging your project requires a team that is proven and knows how to get you optimal results for your marketing dollars. The key to successful project management is exceptional planning, detailed execution, and the ability to multi-task and manage all the moving parts. At Mad Marketeer, we have seasoned pros that know how to run your campaigns and execute your marketing initiatives. We have a proven track record of crossing the finish line on time and under budget! Your Marketing Dream TeamJust like an Olympian track and field team is comprised of the best high jumpers, the best runners, and the best hurdlers, we assemble the best talent available for each marketing discipline. Whether you need a website, advertising, blogs, public relations, direct marketing, branding or any other marketing initiatives, we build your “Marketing Dream Team” comprised of market leaders that have specialized expertise and experience. Workshops Communications StrategyDoes your organization have an effective communications strategy? How do you reach your clients, prospects, investors, advertisers and partners? Are you using a multi-pronged, integrated approach – or primarily relying on one vehicle of communication? Your communications strategy includes your website, marketing and sales collateral, email and direct mail correspondence, blogs and any other way that you communicate. At Mad Marketeer, we can help you develop a communications strategy that addresses what you need and how it should look. Strategic Marketing RoadmapWe’re committed to thinking outside the box! Off the charts! Off the trail!! Mad Marketeer uniquely offers the following approach to creating your strategic roadmap: 1. design a roadmap that effectively allocates your marketing budget 2. build programs that boldly promote and evangelize 3. create strategies to ensure a positive customer experience 4. generate new, incremental revenue streams 5. develop philanthropic, community-based strategies Our strategic roadmaps are designed to not only guide you through the maze of marketing choices, but also provide you with fresh ideas and solutions … some of which may generate new revenue streams. We are also committed to building philanthropic strategies that contribute to community goodwill and employee satisfaction. Internet StrategyThis 1-day workshop develops specific recommendations on how you can best use the Internet to further your mission. Using our 75-step process, our consulting staff works with your management to develop a comprehensive Internet strategy and implementation plan for your organization, including specific recommendations for your website and strategy. The workshop is conducted at your site (or other location of your choosing) and includes your choice of staff. Advanced Internet Strategy WorkshopThis 3-day workshop at your site adds much more detail to the 1-day Internet Strategy workshop. It develops detailed, specific strategies and techniques on how your organization can best use the Internet to better accomplish your mission and specific goals and objectives. In addition, it documents up to two new business processes, re-engineered around the Internet. Online, On-target Marketing/Fundraising (OOMF) WorkshopThis 1-day workshop at your site helps your organization use the Internet to increase revenues/raise more funds and lower costs. Objectives:
Web Traffic WorkshopThis ½-day workshop develops specific recommendations on how your organization can maximize the number and quality of users who visit your website. Our consulting staff works with your management to develop a Web Traffic Plan, including specific recommendations regarding search engines, online and offline marketing, communications, and publicity, website links, collecting e-mail addresses for your constituents, and more. The workshop will be conducted at your site (or other location of your choosing), including your choice of staff. Other Workshops
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