Welcome to the Reading Room!

Featured Marketing Books:

Kenichi Ohmae - The Mind Of The Strategist: The Art of Japanese Business 

Kenichi Ohmae - The Invisible Continent : Four Strategic Imperatives of the New Economy 



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MAD MARKETEER READING ROOM

Multicultural Marketing and Diversity Related Books:  Multicultural Marketing Resources, Inc. (MMR) has compiled a list of key books of interest to marketers to U.S. Hispanics, African Americans, Asian Americans, the gay & lesbian market, and other cultural groups. The books, authored by leading experts across America, cover a wide range of topics such as multicultural marketing, diversity, sales strategies, statistics on buying power, consumer behavior and more!

  • Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers by Robert Witeck and Wesley Combs
  • The Power of Inclusion: Unlock the Potential and Productivity of Your Workforce by Michael C. Hyter, Judith Turnock, James M. Kilts
  • Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative by Terry J. Soto
  • Recruiting & Retaining Multicultural Employees: The Exploding Workforce in America by Carlos A. Conejo
  • Selling to Latinos: Building a Bridge to Understanding by Andrew Erlich, Ph.D.
  • CONSUMER BEHAVIOR 2007 by Richard K. Miller & Associates
  • New Asian Cuisine: Fabulous Recipes from Celebrity Chefs by Wendy Chan & Grace Niwa
  • The Multicultural Economy: Minority Buying Power in 2006 by Selig Center for Economic Growth, Terry College of Business, The University of Georgia
  • Nueva York: The Complete Guide to Latino Life in the Five Boroughs by Carolina Gonzalez and Seth Kugel
  • The Source Book of Multicultural Experts by Multicultural Marketing Resources, Inc.




















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